You should make your advertising program funny and interesting. Make it promotional and make people to remember your name easily. A lot of depends from it. You should make your commercials and maybe connect yourself to all sorts of people and especially journalist. Journalists will improve your standing with the public.
To boost your popularity you can attend and hold some lectures about various topics. This can give you some self-confidence if you are having problem with the people. Young lawyers should be communicative and good speakers for their own gain and not just for promotional parts. If you are bad at marketing business then you can always hire some marketing firm to work for you.
They will finish the assigned job and they will bring to you successful results. Better thing for you is if you are doing this yourself because you are getting to know all parts of your business and this can be very good for you in the future. You should make your own plans and write them down. Eventually you will have some excellent ideas which can represent a spark which media can burst into flames. Good standing with public can mean only good things. If you are investing money and time in your business development then be sure that this will get you paid eventually. All of the big companies started from small steps and with patience and sufficient time grew into the large corporations and they are still depending from a good public status. You should be aware from the start that public relations are very good and it is one of the most important thing for a young lawyer.